The iconic brand designs a wonderful, snowball-inspired installation that takes centre stage in Piazzetta Valadier, the courtyard of Rome’s historic hotel
This Christmas, Hotel de Russie, a Rocco Forte hotel, and Acqua di Parma, the historic maison of elegant fragrances and lifestyle products, are collaborating to celebrate the festive season by creating a magical winter wonderland ready to enchant young and old alike.
From 27 November 2019 to 6 January 2020, guests can admire a delightful installation, which merges the old-fashioned charm of fairy tales with the uniqueness of contemporary design.
In the centre of the Hotel de Russie’s famed courtyard is a giant snowball, home to a festive setting: a majestic Christmas tree tastefully decorated with white and yellow details – Acqua di Parma’s renowned colour palette – under which the brand’s legendary hatboxes are laid down, serving as stylish presents. A golden light enhances the feeling of celebration and warmth as well as the glamour and luxury of Italian style.
Unique flower decorations created by Sebastian Bierings and his team, Sebastian Flowers Italy, further enrich the dreamlike setting. The concoction of flowers, snowflakes, lights and colours throughout the hotel’s entrance, hall, and common areas ensures that the Christmas magic is spread all over the property.
Moreover, from 26 November to 13 March 2020, guests can purchase, as well as experience, Acqua di Parma’s collections within the Hotel de Russie. In fact, the hotel will host a pop-up boutique that will also serve as a barbershop for gentlemen. For women, a sensory journey across the different fragrances has been organised in which they can explore and learn more about the various scents.
Both Acqua di Parma and Hotel de Russie count timeless refinement, modern tradition and quintessential italianità as part of their core values and this collaboration is a beautiful representation, and celebration of it.
Acqua di Parma
Acqua di Parma has been a leading player on the luxury market for over 100 years thanks to the production of a series of true masterpieces of traditional Italian craftsmanship. The brand was established in 1916 with the iconic Colonia fragrance that has served as inspiration for the world of
Acqua di Parma and its values centred around the Italian lifestyle, a passion for beauty, attention to detail and a modern interpretation of luxury. Over the years, the brand has added other lines: a range of Colonie, the Barbiere, Le Nobili and Blu Mediterraneo lines, the Home Collection and the Tournée Collection consisting of Business and Weekend accessories in leather. Acqua di Parma also proposes the unique Italian style of Colonia in a Hotel Line, available in the world’s most sophisticated hotels. All of its ranges are exclusively made in Italy and distributed in Europe, Asia, the United States and the Middle East. It has been part of the LVMH group since 2001. Acqua di Parma plays an active part in the LVMH LIFE – LVMH Initiatives For the Environment programme. www.acquadiparma.com
HOTEL DE RUSSIE, A ROCCO FORTE HOTEL
Part of Rocco Forte Hotels, the Hotel de Russie is a luxury five-star hotel located in the heart of the beautiful city of Rome between the Spanish Steps and Piazza del Popolo on the Via del Babuino. The hotel is within easy walking distance of Rome's key attractions, fashion houses and Via Condotti. The most unique luxury hotel in Rome, Hotel de Russie provides a stunning feature - extensive, terraced gardens, the “Secret Garden”, so called because it is hidden behind the building which overlooks Via del Babuino, and provides a tranquil oasis amidst the bustle of central Rome where you can dine alfresco at “Le Jardin de Russie” Restaurant or enjoy a peaceful stroll.