in partnership with Mayfair’s leading florist, Ellie Hartley, and JING Tea
March 2021 – Brown’s Hotel, a Rocco Forte Hotel in Mayfair, is delighted to launch a ‘Spring Sensations Masterclass’ with Mayfair’s leading florist Ellie Hartley, and the hotel’s official tea partner, JING Tea. Designed to stimulate the senses this spring, on Saturday 20th March 2021, budding florists can try their hand at the art of flower arranging in the comfort of their own home. Guests will revel in the fragrance of fresh flowers that have been perfectly matched with a JING single garden tea selection that they will both taste and learn about.
To mark the much-awaited arrival of spring, the flower arranging experience has been tailored for all budding florists regardless of experience. Ellie Hartley will host the virtual, interactive workshop guiding guests on how to master the art of preparing and arranging a variety of fragrant, seasonal flowers.
To further heighten the senses, the workshop will be accompanied by a tea tasting hosted by tea experts, JING. JING delivers distinctive teas sourced from single gardens and artisan producers that wow the senses and enable the tea makers and their lands to thrive. The brand’s Head of Tea Experience, Felicity Fowler, will give a virtual tea tasting that will transport guests to the Asian origins of these characterful teas and she will demonstrate how to make the perfect cup of tea, simply at home.
The experience is not complete without the award-winning Afternoon Tea, for which Brown’s Hotel is famous, which will be delivered to the aspiring florists’ doorsteps with a selection of freshly baked scones, delectable sweets and savoury delights.
Quaint glass vases will arrive full of delicate jasmine, beautiful camellia and scented garden roses, which have each been chosen to bring to life elements of the JING teas that will be enjoyed. Over the course of an afternoon, guests will explore the craft of floral arranging and discover the intriguing stories and origins behind their favourite teas.
In support of International Women’s Day (8th March 2021), Brown’s Hotel will donate 5% of the ticket price to female-focused charity, DRESS FOR SUCCESS, a non-profit organisation that helps women thrive in work and in life.
The ‘Spring Sensations Masterclass’ includes:
A glass of Ruinart champagne to enjoy pre-masterclass
Floral arrangements together with vases
A digital, floral masterclass, hosted by Ellie Hartley Flowers
JING tea bags for the tasting session with Felicity Fowler, ‘Head of Tea Experience’ at JING – the tea selection includes Assam Breakfast,
Jasmine Silver Needle and Raspberry & Rosebuds
Brown’s Hotel’s traditional Afternoon Tea (with sandwiches, scones and cake selection)
Brown’s Hotel offers the Masterclass for £220 for two (minimum of two guests) of 5% will be donated towards female-focused charity, DRESS FOR SUCCESS, in support of International Women’s Day.
Brown’s Hotel is also running a competition to offer two lucky winners (from the same household) a complimentary ticket to the upcoming ‘Spring Sensations Masterclass’ on Saturday 20th March. For full details and competition entry, please visit: https://www.roccofortehotels.com/browns-hotel-and-jing-tea/.
The ‘Spring Sensations Masterclass’ will take place on Saturday 20th March at 2 pm, with items delivered on Friday 19th March. Orders must be placed by Tuesday 16th March 5 pm for delivery that Friday. Only available for delivery in London within a 10-mile radius. Vegetarian and Vegan menu options are available. Also available for collection at the hotel. For more information, please visit: https://www.roccofortehotels.com/hotels-and-resorts/browns-hotel/seasonal-events/floral-masterclass/.
To book a place, please contact Claire Ten Hacken on +44 (0) 7788 329268 or email firstname.lastname@example.org.
For further information about JING Tea, please contact Charlotte Thomas on email@example.com
Brown’s Hotel is quintessentially British with a hint of the unexpected. London’s first hotel boasts 115 authentically designed rooms and suites designed by Olga Polizzi. Each plays tribute to the hotel’s illustrious heritage and world-renowned charm. The Kipling Suite, the jewel in Brown’s crown of suites, honours Rudyard Kipling who famously wrote ‘The Jungle Book’ at the hotel. Home to some of London’s finest dining experiences, Brown’s signature Donovan Bar takes inspiration from its namesake, iconic 1960’s photographer Terence Donovan; Charlie’s, the restaurant, serves contemporary British fare with European influences; and The Drawing Room, where Queen Victoria took tea, honours the quintessentially British custom of serving traditional afternoon tea. Welcome to Brown’s Hotel. Where history endures and the legacy continues. www.roccofortehotels.com/hotels-and-resorts/browns-hotel
JING is on a mission to reframe expectations in the world of tea – leaving behind mediocre, bland and commoditised blends and taking people on a journey to tastes and lands unknown. The JING team explores the globe to uncover the single gardens and master tea makers that come together to produce teas of such surprising clarity and purity that they wow the senses. Their personal relationships with artisanal producers not only lead them to discover unique and distinctive teas, but also ensure that more money goes directly to them and their environments – protecting their futures. JING’s teas are enjoyed by food lovers and international taste makers in over 70 countries around the world, including chefs with over 100 Michelin stars between them. www.jingtea.com
Ellie Hartley Flowers
Ellie Hartley Flowers is a luxury floral boutique in the heart of London, linked to Dover Street’s renowned Brown's Hotel. Floristry is in Ellie Hartley’s blood: her great-grandfather was a flower-seller on Portobello Road and Ellie began her career working at the family flower shop in Notting Hill, before honing her craft working for some of floristry’s most respected names. In 2016 she achieved her life-long dream of opening her very own Mayfair boutique. www.elliehartleyflowers.com/